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三種發現主要信息圖表的策略 2016 年 06 月 10 日

Filed under: 未分類 — 曬蝴蝶 (vanessapsy) @ 19:56:32

   3 tactics for finding data for stellar infographics

    By Brian Pittman | Posted: June 9, 2016

 

You don’t have to be a veteran graphic designer to create top-flight infographics.

You do, however, have to know how to find interesting data that will grab your audience’s
attention.

   你不必成為一個經驗豐富的繪圖設計師就可打造一流的信息圖表。 真的,但是,必須知道如何找到有趣的數據,
   以吸引吸引觀眾的注意力。 
  

Here are three tips to help you find data worth turning into an infographic.

這裡有三個提示,幫助您將數據的價值變成一個信息圖表。

1. Tap into R&D. Sales and marketing departments are rife with factoids and statistics. Those data, however, have usually been published in sales or marketing collateral already.

That’s why infographics expert Bob Zeni recommends starting with your company’s research and development department. “They should be a goldmine of unique and under-exposed data,” he says.

Forecasting and strategy departments are also options. “The only problem with the strategy department is that they can be wonkish about proprietary data,” Zeni says. “Be prepared for a rigorous approvals process.”

  
  1.打入企劃研發。銷售和市場營銷部門充斥著刊物模擬論述與統計。雖然這些數據,曾被刊登在促銷或營銷資料。
     然 這就是為什麼信息圖表專家鮑勃·澤尼建議從貴公司的研發部門開始。他說 “他們應該是唯一的,曝光數據的
     金礦,”。 
     預測與戰略部門也是選項。 “與戰略部唯一的問題是,他們對專有數據會具學究氣,”澤尼說。 “對嚴格的審批
     程序做好準備”。

 

Register for PR Daily’s June 24 virtual summit “Amazing Infographics: New Techniques to Attract Audiences with Visuals” to add powerful visuals to your content program.

2. Look outside the company. If you can’t find compelling data internally, start with your industry association. “Associations can be great resources,” Zeni says. “Most of the data they have on file is non-biased.”

Federal agencies are another option. “The government has reams of unbiased data and can really help with your credibility,” he says.

Zeni specifically recommends the U.S. Census Bureau, the National Archives, the Bureau of Labor Statistics and the Library of Congress, especially for visuals. “The library actually has a huge repository of images you can plug right into your infographics,” he says.

He warns against using data provided by think tanks or news outlets. “Think tanks are biased, and you can’t trust the media’s data, because they cherry-pick it. TV news is especially guilty of this, so run away from any data you find there,” he says.

    2. 往公司以外的層面著眼。如果你在內部不能找到令人信服的數據,可從你的行業協會開始。 “協會可有豐富資
        源,”澤尼  說。    “他們大多數文件的數據是不帶偏見的。” 
       聯邦機構是另一種選擇。 “政府有數令沒有偏見的數據的文件,真的能夠提升你的信譽,”他說。
       尤其是視覺效果, 澤尼特別地建議美國人口普查局,國家檔案局,勞工統計局和美國國會圖書館。
    “圖書館實際上有個巨大的信息圖表資源庫  你可以運用到您的圖表信息裡,”他說。
       他警告不要使用由智庫或新聞媒體提供的數據。 “智庫立場偏頗而且你不能相信媒體的數據,因為他們挑揀對
       自己有利的。電視新聞尤其最會犯了這點,所以請從建議事項中發現任何數據,“他說。

 

3. Think like a storyteller. Getting your hands on relevant data is only half the battle. You also must sift through the data to find nuggets that will attract audiences and compel clicks, shares or comments.

“The easiest way to find infographic-worthy data is to approach it like a journalist,” says Zeni. “Look for a narrative thread in the data.”

Find a riveting story in the numbers by asking yourself what’s surprising, what doesn’t make sense or what seems incongruent. “Then ask why it’s that way—and that’s your story. That’s the hook for your infographic,” he says.

 
3.思考就像一位說書人。從相關數據去發掘事務只成功一半。此外,還必須通過仔細篩選數據以找出掘金礦,這將
吸引觀眾,並迫使點擊,分享或評論。
“最簡單的方法是像一個記者般接近它以找尋信息圖表,值得的數據,”澤尼說。 “看數據的敘事線索。”
藉由自我詢問甚麼是最具驚奇以探查具吸引力的故事,什麼是沒有意義或者什麼似乎不一致。 “然後問為什麼
是這樣,這就是你的故事。這是你信息圖表的左曲球“他說。

(中文非譯文)

You can find examples of strong story-driven infographics posted in the “Infographics for Communications” LinkedIn group, which is moderated by Zeni.

 

Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. Infographics experts and communications execs Britt Klontz, Bob Zeni and Laura King-Homan will share more infographics tips in PR University’s June 24 virtual summit, “Amazing Infographics: New Techniques to Attract Audiences with Visuals.”

(Image via)

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