在非營利組織行家中傳播的趨勢變化

Trends vary among nonprofit communications pros

From:PRDaily By Kevin Allen | Posted: April 26, 2016

Nonprofit communications present a special kind of complexity.

非營利組織傳播呈現一種特殊的複雜性。

For these pros, the challenge comes from a lack of resources. The 2016 Nonprofit Communications Trends Report says organizations are using every opportunity to optimize the ways they communicate.

對於這些專業人士來說 , 缺乏資源成了一種挑戰。 2016年的非營利通信趨勢報告說,機構正在運用一切機會來優化他們的傳播方式。

RELATED: Earn recognition and accolades for your PR and internal communications efforts.

 

Here are a few takeaways from the report:

以下是報告中的一些精華:

Websites, social media channels and email remain the top three communications channels for nonprofits.

網站,社交媒體渠道和電子郵件仍然是非營利組織前三名的溝通渠道。

Facebook, Twitter and YouTube are the top social media channels.

Facebook,Twitter和YouTube的是使用頻率高的社交媒體渠道。

More professionals are entering the nonprofit communication space with an average of two
dedicated comms pros for organizations with budgets of $1-5 million, 3.25 employees for organizations with $5-10 million budgets and 5.75 comms pros for organizations with budgets
higher than $10 million.

 

更多的專業人士進入非營利性組織領域平均兩位奉獻傳播專業為給組織 1-5億的預算,3.25名員工為組織$ 5-10萬元的預算和5.75通訊專業為組織的預算超過10億。

As for communication frequency, nonprofits tend to mirror the for-profit world in social media (multiple tweets per day; about one Facebook post per day), but most stick to only monthly email newsletters. This is far less frequent than many retail marketers.

For more from the study, check out the infographic below:

 

至於通信頻率,非營利組織往往以社會化媒體反映在營利為目的的世界(每天多次鳴叫,每天大約一封
Facebook 發貼),但大多數堅持只每月電子郵件通訊。這遠遠低於零售營銷的使用頻率。

欲了解更多從研究,看看下面的信息圖表:

 

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