3 ways to boost Instagram engagement
PRDaily| Posted:By Tiffany Romero March 24, 2016
Instagram is about to become much harder for brand managers to use effectively.
algorithmic formula.Instead of featuring posts in reverse chronological order, posts will
appear in your feed“based on the likelihood you’ll be interested in the content, your
relationship with the person posting,and the timeliness of the post.”
The curated feed will take engagement into heavy consideration when it determines
which posts to show in a user’s newsfeed. A post that is receiving interactions on
an account whose followers are regularly engaged is more likely to show up at the top
of the newsfeed.
A high number of followers will no longer be enough—only a user with a truly engaged
following will be receiving many views.
Here are three ways that you can beat Instagram’s new algorithm and bolster your
1. Interact with users.
Post engagement is paramount to getting love from Instagram’s new algorithm.
Sharing visually engaging content is still important, but interacting with other users must
be a key part of your strategy.
The more you interact with others, the more likely they will interact with you.
Use hashtags relevant to the audience you want to reach. Also find users that post photos
around similar topics as you r brand and follow them.
Spend time each week liking and commenting on others’ images. You can also explore
geo-location tags—which are especially relevant to brick-and-mortar businesses—to find
Commit to doing more than just sharing pretty photos. Get creative and engage with your
2. Post engaging content.
You’re losing some control over the reach of your content, but let’s focus on one thing
you still can control: creating engaging, high quality content.
The images you share should fit your brand’s overall style while being visually appealing.
Avoid stock images, brand logos or pictures of a product by itself with little context.
6 steps to crafting an internal social media plan.
Tag your geo-location when applicable and include relevant hashtags to help your images
How can you determine what’s engaging and what’s not? Consider these:
Focus on consumer-centric photos. Before posting, answer these questions: Does this add
value to my customer’s life? Why would they be interested in this? How do they benefit?
Highlight the personality of your brand. Behind-the-scenes photos or snapshots of employee
life help promote your brand’s authenticity.
Instead of focusing solely on your product, show it in action or in a beautiful location.
Take advantage of Instagram as a visual medium that can highlight colors and prints in
Ask your followers simple questions and for their opinions. Again, don’t focus on your
product, but rather on topics that are related to your brand and that your users find
Host photo contests on Instagram as a way to entice users to interact with your brand.
This also gives them a reason to stay interested in your posts and helps you generate
original user-created content that you can share with your followers. Offer worthwhile
prizes and give users as much creative freedom as possible with their entries.
品牌的個性化、 幕後花絮、 員工特輯 等可增品牌的確實性。
3. Work with Instagram’s power users.
與 Instagram 重量級使用用戶共事
Partnering with influential social media users can be a great way for your brand to gain
credibility with a new audience.
Active social media users with engaged audiences are deeply trusted by their followers,
and their endorsement is a believable thumbs up for your brand.
When searching for the perfect “influencers” to partner with, many brand managers have
been focus on those with high numbers of Instagram followers. That will no longer be
Carefully select Instagram users who have a truly engaged following and regularly share
images that relate to your product. For posts to be successful in Instagram’s new algorithm,
the “influencer” will need to share content that seamlessly fits into his or her overall
Instagram theme and aesthetic.
Your product should be featured in the context of that person’s lifestyle and personal
brand, so their followers will see it as an authentic post and engage with it.
Tiffany Romero is the president of influencer management at Sway Group. A version of
this article originally appeared on the firm’s blog.