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提高 參與 Instagram 的三種方式 2016 年 03 月 25 日

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3 ways to boost Instagram engagement

PRDaily| Posted:By Tiffany Romero  March 24, 2016

Instagram is about to become much harder for brand managers to use effectively.

The photo-sharing app recently announced that users’ timelines will switch to an

algorithmic formula.Instead of featuring posts in reverse chronological order, posts will

appear in your feed“based on the likelihood you’ll be interested in the content, your

relationship with the person posting,and the timeliness of the post.”

The curated feed will take engagement into heavy consideration when it determines

which posts to show in a user’s newsfeed. A post that is receiving interactions on

an account whose followers are regularly engaged is more likely to show up at the top
of
the newsfeed.

A high number of followers will no longer be enough—only a user with a truly engaged

following will be receiving many views.

Here are three ways that you can beat Instagram’s new algorithm and bolster your

engagement:

Instagram成為品牌管理者有效使用的工具。照片分享應用程式宣布用戶的時程將切換到

運用法則公式,以取代以時間倒序的發帖。帖子會出現在您提供的訊息裡“很可能是你會感興趣的

內容,與人發帖的關係,和發文時序的基礎上,只有真正規律參與者互動會收到新訊和互聯。

這裡有三個方法,你可以擊敗的Instagram的新算法,並支持你的參與:

1. Interact with users.

與用戶互動

Post engagement is paramount to getting love from Instagram’s new algorithm.

Sharing visually engaging content is still important, but interacting with other users must

be a key part of your strategy.

The more you interact with others, the more likely they will interact with you.

Use hashtags relevant to the audience you want to reach. Also find users that post photos

around similar topics as you r brand and follow them.

Spend time each week liking and commenting on others’ images. You can also explore

geo-location tags—which are especially relevant to brick-and-mortar businesses—to find

additional users.

Commit to doing more than just sharing pretty photos. Get creative and engage with your

audience.

互聯最重要的是,從Instagram的新算法得到關愛。共享引人入勝的內容仍然重要,但與其他用戶互動

必須是你策略重要組成部分。使用相關覆蓋的受眾群體標籤。發布照片的用戶者類似的題目,跟隨他們,

評論圖片,遊覽地理位置標記 有創意的參與等等都有助益。

2. Post engaging content.

發表引人注目的內容

You’re losing some control over the reach of your content, but let’s focus on one thing

you still can control: creating engaging, high quality content.

The images you share should fit your brand’s overall style while being visually appealing.

Avoid stock images, brand logos or pictures of a product by itself with little context.

RELATED: Want to get your employees involved and active online? Download our free guide:

 

專注於一件事情仍然可以控制:創建引人入勝的高質量內容。您共享的圖像適合你的品牌的整體風格

且引人悅目。避免庫存圖片,品牌標誌或產品的照片。

6 steps to crafting an internal social media plan.

Tag your geo-location when applicable and include relevant hashtags to help your images

get found.

How can you determine what’s engaging and what’s not? Consider these:

Focus on consumer-centric photos. Before posting, answer these questions: Does this add

value to my customer’s life? Why would they be interested in this? How do they benefit?

Highlight the personality of your brand. Behind-the-scenes photos or snapshots of employee

life help promote your brand’s authenticity.

Instead of focusing solely on your product, show it in action or in a beautiful location.

Take advantage of Instagram as a visual medium that can highlight colors and prints in

unique ways.

Ask your followers simple questions and for their opinions. Again, don’t focus on your

product, but rather on topics that are related to your brand and that your users find

interesting.

Host photo contests on Instagram as a way to entice users to interact with your brand.

This also gives them a reason to stay interested in your posts and helps you generate

original user-created content that you can share with your followers. Offer worthwhile

prizes and give users as much creative freedom as possible with their entries.

6個步驟來創建內部社交媒體計劃。

標記您的地理位置包括相關的#標籤,以幫助您的圖像適用時地,確保此對群組有助益並可引起興趣,

品牌的個性化、 幕後花絮、 員工特輯 等可增品牌的確實性

利用Instagram可以突出色彩和印花的視覺媒介以創造獨特。

問問你追隨者簡單的問題和意見。不要只專注於你的產品,而是在與相關的品牌主題。並和你的用戶

發現有趣。主機上的Instagram照片競賽,以此來吸引用戶與您的品牌進行互動。

這也給了他們一個留下來的理由,並幫助您為原來的用戶創建可以與您的追隨者分享的內容。

提供有價值獎品及給用戶帶來盡可能自由創作作品。

3. Work with Instagram’s power users.

與 Instagram 重量級使用用戶共事

Partnering with influential social media users can be a great way for your brand to gain

credibility with a new audience.

Active social media users with engaged audiences are deeply trusted by their followers,

and their endorsement is a believable thumbs up for your brand.

When searching for the perfect “influencers” to partner with, many brand managers have

been focus on those with high numbers of Instagram followers. That will no longer be

enough.

Carefully select Instagram users who have a truly engaged following and regularly share

images that relate to your product. For posts to be successful in Instagram’s new algorithm,

the “influencer” will need to share content that seamlessly fits into his or her overall

Instagram theme and aesthetic.

Your product should be featured in the context of that person’s lifestyle and personal

brand, so their followers will see it as an authentic post and engage with it.

與有影響力的社交媒體用戶合作,可以為您的品牌獲得信譽與新的觀眾。

活躍的社交媒體用戶參與度與觀眾深受他們的追隨者的信賴,讓他們的代言是為你的
品牌提高可信度。

尋找完美的“影響力”的合作夥伴,許多品牌經理人一直專注於Instagram有高數量的
追隨者。但這將不再足夠。

慎重選擇擁護真正感興趣並有關的追隨者,定期分享Instagram用戶。成功Instagram的新算法,

“影響者”將需要共享無縫融入他或她的整體內容,包含Instagram的主題和審美。

您的產品應該是個人生活方式和個性品牌,追隨者會視為可信,並與之互動。

(中文非譯文)

Tiffany Romero is the president of influencer management at Sway Group. A version of

this article originally appeared on the firm’s blog.

(Image via)

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