About Public Services by Design
The Design Council has over 65 years experience in using design to better society and the economy. We run a successful mentoring and coaching programme for public sector professionals, enabling them to innovate and deliver customer focused services.
Increasing customer demands and severe cut backs in funding and resources is placing immense pressure on the public sector. We need to look at new ways to solve complex service issues by thinking differently.
Public Services by Design uses experienced design mentors to transfer valuable skills, bring fresh insight and draw upon a collection of design tools to challenge thinking, provide direction and find new ways to tackle current problems.
This programme is supported by the Department for Business, Innovation and Skills.
The benefits 利益
— Meet customer expectations – design techniques play a critical role in identifying people‟s needs and understanding their behaviour. This programme will help you gain crucial insights into your customers so you can deliver services more effectively.
迎合顧客的期望 – 設計技術在辨識人們的需求並了解他們的行為扮演一關鍵角色，這個計畫會幫助你獲得對客戶關鍵性的洞察力，所以你會更有效率傳遞服務。
— Manage risk – rarely do people get something right the first time. It‟s best to test out new ideas on a small scale to ensure you allocate money effectively. Design techniques will help you to test and refine ideas quickly and cheaply before large scale investment is made.
Achieve value for money and efficiency – design research methods reveal inefficiencies and barriers to service use, helping to target resources in the most efficient way. At the heart of this is about making services more attractive to the people that use them, as well as achieving better value for money for the taxpayer. It is estimated that for every £1 spent through this programme, £26 has been saved.
經費成就價值和效益 — 當設計方法對服務使用上顯示無效率和阻礙，幫助目的資源以最有效率的方式使用，就如善用納稅人的資金使其更具價值性。藉由這樣的計畫估計每花一英鎊的金錢可節省26英鎊的效益。
In addition, by going through the programme you will also get the opportunity to:
— share best practice and experiences with your Public Services by Design cohort
— be seen as an exemplar in public sector innovation
— be featured as a best practice story in Design Council media communications
How it works
“The Design Council has definitely given us the confidence to know how to use design tools ourselves internally, but also how we would go about procuring and getting the services of design experts to work with us.” Zoe Campbell, North East Improvement and Efficiency Partnership
設計協會很明確的給我們證據去了解我們如何使用自己內部的設計工具，且也將如何去實現和獲得設計專家的服務以與我們共事。東北進步和效率的夥伴”若依 康貝爾” 如是說
Public Services by Design will build your knowledge, skills and confidence so you can deliver projects that will transform your service. Practical experience based learning will equip you with the tools needed to deliver change.
You’ll be assigned a Design Associate who show you how a design-led approach will help you deliver more efficiently and effectively on current projects. They’ll work with you for the duration of your project. You‟ll learn how to frame problems and manage issues, identify opportunities and lead your own design projects through practical experiences.
Who are the Design Associates? Our Design Associates are some of the best design managers in the UK and have led innovative projects with companies such as Virgin Atlantic, Habitat, Marks & Spencer, The Science Museum, Tate Galleries, Motorola and Sainsbury‟s. They‟ve also been helping public sector clients such as homelessness services, young offender institutions, children‟s services, place based projects and local authorities to drive forward service improvements.
Public Services by Design cuts through service silos and hierarchies within organisations, from Heads of Service to frontline staff, enabling the whole project team to develop new skills, improve performance and learn new techniques and tools to approach service improvement.
All applications need to be supported by a core team of a Project Manager and Project Sponsor.
The Project Manager will work with our Design Associates and be responsible for shaping the project and keeping the team motivated throughout the process. It is expected that they will be able to make key decisions, including final sign off and responsibility for budgets. The Project Sponsor is normally at Chief Executive or Head of Service level of seniority. Their sponsorship and support of the project is essential to enable transformation to take place.
The process from start to finish
Design mentoring takes place over a period of six to ten months.
A Project Manager from your organisation will be needed to commit to at least eight sessions during this time to oversee the delivery of tangible design projects, with other members of your team, key internal stakeholders and suppliers being engaged in workshops, with the Design Associate and with the final design project where appropriate. Your appointed Project Manager will be responsible for shaping the project and keeping the team motivated throughout the process. It is expected that they will be able to make key decisions, and take responsibility for budgets and final sign off.
You will need to appoint a Project Sponsor to commit at least three days over the same period to be accountable for the progress of the project. A Project Sponsor is often a Chief Executive or Head of Service. Their sponsorship and support of the project is important to enable possible transformation to take place.
Ongoing mentoring support 顧問支援進程
Procure Creative resources 獲得創作資源
Identify challenges 辨識挑戰
Align team 集結團隊
Frame opportunities 架構機會
Get it done 完成計畫
Throughout the process and once it is finished, you will get the opportunity to network with your cohort, sharing best practice and experiences. This Alumni group will also give you access to designers and Design Associates that have worked on Public Services by Design.